The "So Eagles, So Freo" series for online platform 'So Perth' has accumulated more than 300,000 views across Facebook, Youtube & Twitter. One component to creating successful content is creating and releasing it when natural demand is at fever pitch! Hence these videos were released in the days leading up to the first derby's of the 2016 and 2017 seasons. No matter what content ideas you have in mind, all the relevant components ensuring it's success will be broken down and factored in to the creation of compelling content.